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Public Relations World Congress concludes with reading of ‘Dubai Declaration’ on professional standards and fostering dialogue
Obama adviser offers behind-the-scenes look at 2008 campaign strategy during Public Relations World Congress
PR pioneer Harold Burson shares 65 years of industry insight at 20th Public Relations World Congress in Dubai
Lord Bell highlights challenge of reputation management at 20th Public Relations World Congress
Connectivity and dialogue are critical for the future, Her Excellency Reem Al Hashimy tells PRWC delegates
Under the Patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum,
Vice President & Prime Minister of the UAE and Ruler of Dubai
  • Anwar Ibrahim
    Lord Tim Bell
    Wadah Khanfar
    Lord Chadlington
    Roger Fisk
    Abdallah S. Jum'ah
    Mark Kimmitt
    Herbert M. Heitmann
  • Khaled A. Almaeena
    Richard C. Powell Jr
    Jamal Khashoggi
    Michael Peel
    Jay Walsh
    Daniel Tisch
    Hoh Kim
    Harold Burson
  • Abdulrahman Al-Rashed
    Prema Sagar
    Rami Khouri
    Dr Tarik Yousef
    John Defterios
    Rishi Saha
    Christophe Ginistry
    Richard Linning
  • Chris McLaughlin
    Mohamed Al Ayed
    Mazen Nahawi
    Sultan Al Bazie
    Eileen Wallis
    Tariq Al-Ghamdi
    Ali Al Ahmed
    Maha Abouelenein
Keynote Speeches

Wadah Khanfar Former Director General of the Al Jazeera Network and Co-founder of Sharq Forum (Qatar)read more

Her Excellency Reem Al-Hashimy - UAE Minister of State & CEO, Dubai Expo 2020 Bid Committee read more

Dr. Anwar Ibrahim - Former Deputy Prime Minister of Malaysia & Leader of Keadilanread more

Abdallah S. Jum'ah, Former President & CEO Saudi Arabian Oil Company
(Saudi Aramco) read more

91 year young Harold Burson, Founder Chairman of Burson-Marsteller speaks at the 20th Public Relations World Congress read more

Lord Tim Bell, Chairman Chairman Chime Communications (Bell Pottinger)read more

Lord Chadlington - Chairman Huntsworth Group (UK) gave the keynote speech in the session at the Public Relations World Congress read more

Sultan Al Bazie - Executive Vice President, IPRA-GC and Co-founder and CEO of Attariq Communications in Saudi Arabia read more

Sunil John, Congress Chairman & CEO of ASDA'A Burson-Marsteller gave the closing speech, announcing the Dubai Declaration read more

Faisal Al Zahrani, President IPRA-Gulf Chapter KSA gives a welcome speech at the opening of the 2012 Public Relations World Congress read more

Ali Al Ahmed, Vice President, IPRA-GC and Chief Corporate Communications Officer read more

Wadah Khanfar


Co-founder of Sharq Forum in Qatar speaks at the PRWC

Reem Al-Hashimy


Her Excellency Reem Al-Hashimy speaks at the PRWC

Dr. Anwar Ibrahim


Former Deputy Prime Minister of Malaysia & Leader of Keadilan at the PRWC

Abdallah S. Jum'ah


Former President & CEO of Saudi Aramco at the PRWC

Harold Burson


Harold Burson at the PRWC: 30 minutes with the living legend

Lord Tim Bell, Chairman


Chime Communications (Bell Pottinger) speaks at the PRWC

Lord Chadlington


Chairman Huntsworth Group (UK) speaks at the PRWC

Sultan Al Bazie


Executive Vice President, IPRA-GC speaks at the PRWC

Sunil John


Congress Chairman & CEO of ASDA'A Burson-Marsteller

Faisal Al Zahrani


Faisal Al Zahrani, President IPRA-GC, KSA at the PRWC

Ali Al Ahmed


Ali Al Ahmed, Vice President, IPRA-GC and Chief Corporate Communicati

Panel Discussions

Just as social media has empowered new protest movements, so has it proved a game changer for the traditional pressread more

Public Relations is relatively new to the Middle East. Yet barely a decade after the profession first became institutionalized hereread more

TIME surely got it right when they named the 2011 person of the year "The Protester"read more

Just about every Public Relations agency and client department claims that it is integrating social media into its practicesread more

Today, governments around the world are under pressure to reform, the legitimacy of entire sectors of the economy is being challengedread more

he communications industry has changed dramatically in the last decade -- but it has often followed trends pioneered by technology companiesread more

The Future of the Media: The End of the Newsroom?

Public Relations in the Middle East: An Emerging Opportunity

The Changing Political Landscape: What's Next?

Social Media & Public Relations: Innovative Strategies for a New Age

Public Relations in an Age of Dialogue: Challenges & Opportunities

Next Practices in Public Relations: Communications in 2022

20th Public Relations World Congress, Dubai 2012
The Public Relations World Congress (PRWC) is a biennial event that brings together global PR professionals to brainstorm on the latest trends and challenges in the communications industry.

The 20th PRWC 2012 was hosted for three days from March 13 to 15 in Dubai, by IPRA-Gulf Chapter (IPRA-GC). This was the first time the prestigious event was hosted in the Middle East.

The Congress was held under the Patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President & Prime Minister of the UAE and Ruler of Dubai.

Congress Solutions International (CSI) part of Emirates Airlines Group was appointed as the event management partner for the event.

More than 500 delegates from across the world attended the Congress at the Grand Hyatt Hotel, Dubai, which included several sessions centred on three broad themes: 'From Arab Street to Wall Street, Communications in the Age of Dialogue'; 'The Changing Political Landscape,' and 'The Future of the Media."
Message from the PRWC Chairman :
Dubai Eye Talk Radio interview :